Dealer Application

Interested in becoming a dealer?

When Dene Adams LLC first launched, most of the industry said women wouldn’t carry every day. Too complicated. Too uncomfortable. Too hard to conceal.

They were wrong.

Women are now the fastest-growing demographic in the firearms space, and they're not looking for the same old tactical gear. They're looking for comfort, confidence, and concealment that fits them.

We built Dene Adams for exactly that reason. Our concealed carry holsters and firearms-ready apparel are made by a female firearms professional and educator who carries daily, not by a corporate design team. They don’t just sell. They fly off shelves.

And here’s the part most retailers miss:
Women don’t want to shop in stores that don’t get them. If you’re only stocking products designed for men, you’re leaving real money on the table and giving customers a reason to walk out or click away.

Our wholesale partners are tapping into this overlooked market with gear that solves a real problem and feels custom-built for the customer.

We ship fast. We don’t play games with inventory. And we back our retailers like family.

This is your chance to be the store in your region that actually gets it right. You won’t just be another gear shop. You’ll be the go-to brand for a growing wave of women and families who are finally being seen.

Click here to apply

We’re only opening a limited number of accounts this season to keep demand and inventory balanced.

Don’t wait. Be first. Own this category before someone else does.